Google a mis à jour ses directives de flux Google Discover pour mettre l’accent sur les éléments les plus importants à inclure dans le flux afin qu’il soit correctement optimisé.
Flux de découverte Google
La fonctionnalité de flux de suivi de Google Discover offre un contenu pertinent aux utilisateurs de Chrome Android et représente une source de trafic importante qui correspond aux intérêts des utilisateurs.
La fonctionnalité Google Discover Follow est un composant de Google Discover, un moyen de capturer un flux constant de trafic en dehors de Google Actualités et de la recherche Google.
La fonctionnalité Discover Follow de Google permet aux utilisateurs de choisir de recevoir des mises à jour sur le dernier contenu d’un site qui les intéresse.
La façon de participer à Discover Follow est par le biais d’un flux RSS ou Atom optimisé.
Si le flux est correctement optimisé sur un site Web, les utilisateurs peuvent choisir de suivre un site Web ou une catégorie spécifique d’un site Web, selon la façon dont l’éditeur configure ses flux RSS/Atom.
Les audiences qui suivent un site Web verront le nouveau contenu remplir leur flux Discover Follow qui, à son tour, apportera de nouvelles vagues de trafic vers les sites Web participants correctement optimisés.
Selon Google :
“La fonctionnalité Suivre permet aux utilisateurs de suivre un site Web et d’obtenir les dernières mises à jour de ce site Web dans l’onglet Suivi de Découvrir dans Chrome.
Actuellement, le bouton Suivre est une fonctionnalité disponible pour les utilisateurs connectés en anglais aux États-Unis, en Nouvelle-Zélande, en Afrique du Sud, au Royaume-Uni, au Canada et en Australie qui utilisent Chrome Android.
La réception de trafic de la fonction Discover Follow ne se produit que pour les sites avec des flux correctement optimisés qui suivent les directives de la fonction Discover Follow.
Conseils mis à jour pour la fonctionnalité de suivi de Google Discover
Google a mis à jour ses directives pour la fonctionnalité Discover Feed afin de souligner l’importance des éléments
et<link> du flux, en soulignant que le flux contient ces éléments.</p><p><strong>La nouvelle orientation stipule :</strong></p><blockquote><p>“Le contenu le plus important pour la fonctionnalité Suivre est votre élément<title> de flux et vos éléments<link> par élément. Assurez-vous que votre flux inclut ces éléments. »</p></blockquote><p>Vraisemblablement, l’absence de ces deux éléments peut empêcher Google de comprendre le flux et de l’afficher pour les utilisateurs, ce qui entraîne une perte de trafic.</p><p>Les éditeurs de sites qui participent à la fonctionnalité Google Discover Follow doivent vérifier que leurs flux RSS ou Atom affichent correctement les éléments<title> et<link>.</p><h2>Optimisation Google Discover</h2><p>Les éditeurs et les référenceurs sont familiarisés avec l’optimisation pour la recherche Google.</p><p>Mais de nombreux éditeurs de contenu ne savent peut-être pas comment optimiser pour Google Discover afin de profiter des charges de trafic résultant d’une optimisation correcte pour Google Discover et de la fonction Google Discover Follow.</p><p>La fonction Suivre le flux, un composant de Google Discover, est un moyen de s’assurer que le site Web obtient un flux constant de trafic pertinent au-delà de la recherche organique.</p><p>C’est pourquoi il est important de s’assurer que vos flux RSS/Atom sont correctement optimisés.</p><p>Lisez l’annonce de Google sur les directives mises à jour et lisez les directives complètes du flux Follow Feature ici.</p><p><em>Image sélectionnée par Shutterstock/fizkes</em></p></div><p><script type="litespeed/javascript">var s_trigger_pixel_load=!1;function s_trigger_pixel(){if(!s_trigger_pixel_load){striggerEvent('load2');console.log('s_trigger_pix')}
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class="widget widget_text"><h4 class="widget-title">Qui suis-je ?</h4><div class="textwidget"><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMzAwIiB2aWV3Qm94PSIwIDAgMzAwIDMwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" class="alignnone size-medium wp-image-92" data-src="https://i0.wp.com/testeurjoe.fr/wp-content/uploads/2021/02/jon.png?resize=300%2C300&ssl=1" alt="jonathan" width="300" height="300" data-recalc-dims="1" data-srcset="https://i0.wp.com/testeurjoe.fr/wp-content/uploads/2021/02/jon.png?w=896&ssl=1 896w, https://i0.wp.com/testeurjoe.fr/wp-content/uploads/2021/02/jon.png?resize=300%2C300&ssl=1 300w, https://i0.wp.com/testeurjoe.fr/wp-content/uploads/2021/02/jon.png?resize=100%2C100&ssl=1 100w, https://i0.wp.com/testeurjoe.fr/wp-content/uploads/2021/02/jon.png?resize=600%2C599&ssl=1 600w, https://i0.wp.com/testeurjoe.fr/wp-content/uploads/2021/02/jon.png?resize=150%2C150&ssl=1 150w, https://i0.wp.com/testeurjoe.fr/wp-content/uploads/2021/02/jon.png?resize=768%2C766&ssl=1 768w" data-sizes="(max-width: 300px) 100vw, 300px" /></p><p>Bonjour et bienvenue sur mon site :</p><p>Testeur Joe</p><p>Je m’appelle Jonathan mais mes amis m’appellent “Testeur Joe”. Je suis connu dans mon entourage pour avoir testé des dizaines de milliers de produits de santé, de beauté, de recettes, de produits high-tech et plein de gadgets en tout genre. D’ailleurs, j’en ai fait mon métier à temps complet !</p><p>Depuis petit, j’ai toujours été curieux et dénicheur de bonnes affaires qui peuvent changer une vie. Si vous cherchez la recette du bonheur… je l’ai peut-être déjà eu avant vous ! 😉</p><p>Profitez des bonnes occasions grâce aux articles et aux produits que vous trouverez sur mon site.</p><p>Bonne visite et à bientôt !</p></div></section></aside></div></div><footer id="colophon" class="site-footer"><div class="footer-widget-area clearfix th-columns-3"><div class="container"><div class="footer-widget-area-inner"><div class="col column-1"></div><div class="col column-2"></div><div class="col column-3"></div></div></div></div><div class="site-info clearfix"><div class="container"><div class="copyright-container">
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